From Pensions & Investments with Rick Baert
Published: September, 2018
Institutional money managers’ websites — long saddled by jargon and vague investment descriptions — are playing a more important role as a portal for showcasing managers’ capabilities in an increasingly competitive industry, sources said.
“There’s an evolution in how institutions consume information,” he said. “Younger officials will use websites, LinkedIn, social media. Older executives will rely on their consultant or their staff, but their staff is being influenced by more digitally accessed information like thought leadership.”