Standard Life Investments, which is now part of Standard Life Aberdeen, was named as the worst for its readability score, according to communications business Visiblethread in its latest clarity index for the industry, while Legal & General Investment Management and Santander Asset Management also ranked low.The report, published in June, ranked 69 fund houses.
However, everyone in the industry is guilty of using terms that ordinary savers and investors don’t understand, according to Bella Caridade-Ferreira, CEO at Fundscape.