From Martech Series with Avinash Duduskar
Published: July 04, 2017
Writing content (product specs, online forms, blog posts) using Plain Language techniques means better visitor engagement and compliance. We designed VisibleThread Readability to put quality control in the hands of business writers, subject matter experts, and other content contributors in government and corporate environments.
Lindsay Dudbridge, Manager of Clinical Content for the American Society of Clinical Oncology, said, “People need well written and accurate information. I want them to be able to find the information they understand and that’s the value of our website. Our ability to present information clearly has been due to VisibleThread.”